The most general and capable AI models Google has ever built.

Contributions

Creative Director, Interactive Designer

Gemini is built from the ground up for multimodality, reasoning seamlessly across text, images, video, audio, and code. This family of models surpasses state-of-the-art performance on a range of benchmarks, and consistently outperforms human experts on massive multitask language understanding. Gemini redefines the capabilities of artificial intelligence. This safe and powerful multimodal foundational model is accessible everywhere: Gemini powers the AI in Google’s full suite of apps, including the standalone consumer-facing generative AI app of the same name. Google also makes the model available as a building block for developers. 

Often associated with AI in the broader industry space, the spark within our logo comes to represent the north star, positioning Gemini as a guiding light in the field of AI. Our role in this was an ongoing collaborative efforts over the last 8 months creating the Gemini logo, brand language, and interactive to help introduce the multimodal model to the world.

Branding

Positioned next to the dot of the first “i” in Gemini, the spark creates a twin set, referencing the twin stars of the Gemini constellation.
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Flavour Finder

A kinaesthetic coffee experience.

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Gemini
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